Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money. ShopTalk has created a brand identity to bring cohesion to its range of vodkass. The new brand and packaging design also needed to celebrate the Britishness of the farm, distillery and vodka and marry nostalgia with modernity.
Playful references to Britishness have been introduced. The label on the front of the bottle, for example, has been fashioned to look like a postage stamp as an homage to the Penny Black, first introduced nearly 180 years ago. Subtle tyre tracks run across the label hinting at the nation’s impressive motoring legacy and the Chases’ love of classic farm vehicles. And a Union Flag beneath the label leaves the consumer in no doubt as to the provenance of the product.
Luxury paper stock has been used for the label to communicate the vodka’s high-end credentials. And a core monotone colourway nods to Chase Farm’s history, with hints of colour introduced to differentiate the Original, Oak Smoked and flavoured varieties. Further quality cues include copper detailing, which also echoes the vast distilling units. Embossing on the label and glass amplify the bottle’s premium look and feel, and potato roots etched across its body celebrate the farm’s pride in produce. Finally, a ‘Made in Herefordshire’ quality stamp brings home the pedigree of the range.